Female marijuana consumption in the United States surpasses male consumption for the first time, averaging $91 per session

Female marijuana consumption in the United States surpasses male consumption for the

first time, averaging $91 per session

Since ancient times, women have been using marijuana. According to reports, Queen Victoria once used marijuana to relieve menstrual cramps, and there is evidence to suggest that ancient priestesses incorporated marijuana into their spiritual practices.
And now, the $30 billion US marijuana industry is undergoing significant changes: young women’s marijuana consumption is surpassing that of men for the first time. Legalization played a significant role in this transformation.
According to the latest report from Reuters, this trend is prompting cannabis companies to reassess their product supply and marketing strategies.
The transformation of consumption patterns
According to the latest data from the National Institute on Drug Abuse (NIDA), the frequency of marijuana use among American women aged 19 to 30 has far exceeded that of their male peers.
Nora Volkov, the director of the National Institute on Drug Abuse in the United States, pointed out that part of the reason for the increase in female marijuana use may be the need to relieve stress and anxiety. In interviews with women who frequently use marijuana, many female consumers stated that their main reason for using marijuana is to alleviate and treat mental health issues such as anxiety and depression.
There is another important factor that we cannot ignore here – marijuana essentially does not contain calories. In a society where women often face immense pressure on their body image, marijuana provides a substitute for alcohol without compromising their fitness goals.
American marijuana retailers have noticed the structural changes in this consumer group. Lauren Carpenter, CEO of the cannabis chain Embarc, told Reuters, “Product innovation or brand reshaping may seem like sunk costs, but considering that female customers contribute more than 80% of purchasing decisions in the United States, implementing a product innovation or brand reshaping strategy is not only wise, but also very necessary
Currently, women make up as much as 55% of users on the cannabis product search application Jointly, prompting leading cannabis retailers to adjust their inventory accordingly.
Changes in Retail Strategy
According to data from the National Institute on Drug Abuse in the United States, the average purchase of marijuana by female consumers has exceeded that of male consumers. According to sales data from Housing Works Cannabis, female cannabis consumers spend an average of $91 per purchase, while male consumers spend an average of $89 per purchase. Although this is only a difference of a few dollars, from a macro perspective, it could become a turning point in the development of the cannabis industry.
Currently, in response to this situation, cannabis retailers are focusing their shelves on products that appeal to women, such as edible cannabis products, tinctures, topical cannabis products, and cannabis drinks.
For example, Tilray Brands Inc, a leading cannabis industry company headquartered in New York with a market value of over $1 billion, is increasing its investment in brands favored by female cannabis consumers, including Solei Cannabis. It is reported that the company’s lemon iced tea has been a great success, priced at about $6, and holds a 45% market share in the cannabis beverage market.
Another well-known cannabis brand, High Tide Inc, headquartered in Calgary, has also taken proactive strategic measures by acquiring Queen of Bud, a brand known for its women only, high THC concentration cannabis beverage products. These changes indicate the increasing importance of female consumers in the cannabis market.
A major characteristic of marketing to women is that they are usually more thoughtful when purchasing a wider range of products than men. Men may be satisfied with basic necessities, while women tend to plan their lifestyle more cautiously. This provides unlimited possibilities for cannabis products to be integrated into various aspects of daily life, from morning health habits to evening relaxation rituals.
More extensive impact
The trend of female marijuana consumers reflects broader social changes, including the continued progress of marijuana legalization in various states of the United States and the increasing social acceptance. Tatiyana Brooks, co-founder of cannabis data company GetCannaaActs, explained that female consumers are more likely than men to purchase cannabis from the legal market, which means long-term sustainable benefits for businesses.
The generational shift is also evident, with many young consumers choosing marijuana over alcohol and tobacco. Cannabis retailers have recognized the importance of adapting to these emerging consumer preferences.
Finally, the sub sectors of cannabis self-care products, cannabis beauty and health products will also experience explosive growth. The CBD bath ball is just the beginning, and the really effective THC facial mask, hemp hair care products, muscle soothing cream and other external cosmetics, THC cosmetics are the real value of this industry worth billions of dollars.
We believe that cannabis companies that place greater emphasis on the purchasing power of female cannabis consumers will maintain a leading position in the fierce market competition. Mahjong will replace alcohol as the preferred relaxation method for Americans in the coming decades, and women will lead this revolution.