单logo

Age Verification

To use the our website you must be aged 21 years or over. Please verify your age before entering the site.

Sorry, your age is not allowed.

  • little banner
  • banner (2)

What is the prospect of marijuana in the United States in 2025?

2024 is a crucial year for the progress and challenges of the US cannabis industry, laying the foundation for the transformation in 2025. After intense election campaigns and continuous adjustments by the new government, the prospects for next year remain uncertain.

12-30

Despite the relatively lackluster state centered positive reforms in 2024, with Ohio becoming the only new state to legalize recreational marijuana, milestone federal reforms may be pushed forward next year.

 

In addition to the highly anticipated reclassification of marijuana in the United States next year and the long-awaited SAFER banking bill, 2025 will also be a crucial year for marijuana as the 2025 agricultural bill regarding industrial marijuana is about to take shape. In Canada, the government is proposing to modify the cannabis consumption tax, which may ultimately result in some tax exemptions by 2025.

 

 

Although industry leaders are optimistic about the next 12 months, the industry is also facing enormous pressure, including price compression, operational transformation, and fragmented regulatory frameworks. Here are the thoughts and expectations of the CEO, founder, and executives of a cannabis company for the North American cannabis industry in 2025.

 

Joint CEO and co-founder David Kooi
“I doubt whether the federal legalization and legislation are realistic after the election. Our government has not listened to the people’s opinions for many years (if it has ever heard of it). More than 70% of Americans support the legalization of marijuana, but after more than 50% of the support rate, the federal action is zero. Why? Special interests, cultural wars and political games. No party has 60 votes to make changes. Congress would rather prevent the other party’s victory than do what the people really want.”

 

Nabis CEO and co-founder Vince C Ning
After the 2024 election, the national marijuana industry needs to put their expectations into practice – the path of bipartisan cooperation is crucial for meaningful reform, but with the new government in power, the situation is still unclear. Although we have seen the momentum of federal marijuana legalization increasing over the past year, it is unlikely to be achieved overnight, and we must be prepared for more political and regulatory obstacles

 

Crystal Millican, Senior Vice President of Retail and Marketing at Cookies Company
One of the biggest takeaways I learned from 2024 is that focus is key. The industry continues to face a lot of uncertainty and volatility, so whether it’s focusing on product lines for specific markets or new consumer demands, it’s about continuing to lay the foundation for creating successful businesses for you and your company in the past. For cookies, the focus is on the markets we believe have the greatest growth potential in terms of market share, while continuing to work on product innovation and successful partnerships that can expand into the markets we operate in. By doing so, we can invest more time, energy, and investment in research and development (R&D), which is the backbone of the cookies ecosystem
Shai Ramsahai, President of Royal Queen Seeds
This year’s testing scandal and the high cost of regulated cannabis highlight the growing demand for high-quality cannabis genes and seeds, as more and more consumers worldwide seek to grow cannabis. This shift indicates a greater emphasis on understanding the source and quality of cannabis, thereby emphasizing the resilience, stability, and consistent results of seeds. As we enter 2025, it is clear that companies that provide reliable genes will lead the industry, making consumers knowledgeable growers and ensuring high standards in the global market

 

Jason Wild, Executive Chairman of TerreAscend Corporation
We remain optimistic about the possibility of rescheduling by 2025, but given the uncertainty of the timeline, the cannabis industry must ‘try multiple times’. If the Supreme Court were to hear a commercial terms case, we would face a panel of judges who may be in favor of our argument. While we wait for the new Trump administration and Congress to take action, this is a more predictable path because the courts have always upheld state rights – which is the core issue of our case. If we win this lawsuit, marijuana companies will ultimately be treated like all other industries

 

Jane Technologies, CEO and co-founder of Soc Rosenfeld
This mission will continue until 2025, and I expect the cannabis industry to continue making progress in regulatory reform, ultimately achieving a reorganization that brings new levels of growth and legitimacy to the industry, businesses, and cannabis itself. This will be another year of sustained dedication and effort, as brands and retailers that prioritize deep, data-driven consumer experience understanding will stand out in an increasingly competitive market. In addition to growth, I believe we will also see the industry more committed to addressing the lingering effects of the drug war and paving the way for a more just and open market

 

Morgan Paxhia, co-founder of Poseidon Investment Management
With the inauguration of President elect Donald J. Trump and the “Red Wave” Congress, the marijuana industry will usher in its most dynamic regulatory environment to date. The actions of this government indicate a stark contrast to previous policies, providing unprecedented options for legal marijuana.

 

Robert F. Kennedy is expected to take over as the head of the Department of Health and Human Services, which is a good sign for the rescheduling hearing in February and is expected to be officially implemented in 2026. In addition, President Trump may instruct Attorney General Pam Bondi to draft a “Bondi memorandum” to promote state autonomy in marijuana regulation. As the rearrangement process unfolds, this memorandum may also help reduce barriers for cannabis companies to access banking and investment opportunities.

 

The SEC may appoint a more business friendly chairman to replace Gary Gensler, which would benefit small issuers as it could lower regulatory costs and complement Bondi Memo’s objectives. This shift may trigger an influx of liquidity into the cannabis industry, easing the funding shortage that has suppressed growth in recent years.

 

As large operators seek strategic mergers and organic market share growth to offset pricing pressures, industry consolidation will further intensify. Through indirect acquisitions, leading companies can deepen vertical integration in their core markets, improve operational efficiency, and dominate in an increasingly competitive market. In this environment, survival is success.

 

At the beginning of 2025, significant progress may be made in regulating the cannabis industry. Efforts to include cannabis in legal cannabis channels may exclude cannabis drinks distributed through alcohol networks, addressing key issues such as inadequate testing, underage access to cannabis, and inconsistent taxation. This shift is expected to increase legal marijuana revenue by $10 billion (a 30% increase from current levels), while improving consumer safety and market stability.

 

Deborah Saneman, CEO of W ü rk Corporation
The number of recruits in 2024 has decreased by 21.9% compared to the previous year, and the industry is shifting from rapid expansion to prioritizing operational efficiency and sustainable growth. With the development of legalization efforts (such as the failure of Florida’s Third Amendment and disappointing advertising opportunities in Ohio’s market), the demand for strategic decision-making has never been stronger. This provides an excellent opportunity for our W ü rkforce data analysis tools and other products to play a critical role, enabling operators to reduce costs and accurately navigate the competitive landscape
Wendy Bronfelin, Co founder and Chief Brand Officer of Curio Wellness
“Although it is expected that by the end of this century, the size of the legal cannabis market in the United States will reach more than 50 billion dollars, the industry still faces major obstacles, driven by increasing consumer acceptance and access (70% of Americans support legalization, 79% of Americans live in counties with licensed pharmacies).

 

The regulatory structure is decentralized, with each state retaining its own set of laws and standards, which continues to bring logistics and operational challenges. With the right regulatory structure, we can avoid the pressures of current market fragmentation, price compression, and integration, and create an environment where innovation thrives, businesses responsibly expand their scale, and the entire industry can mature in a way that benefits consumers, businesses, and communities. In short, an intelligent federal regulatory framework is key to unleashing the full potential of the cannabis market while ensuring consumer safety and industry sustainability

 

Hometown Hero Sales Vice President Ryan Oquin
Firstly, the market has shown that consumers prefer cannabis derived products. Most importantly, consumers have more and more options to choose from, indicating that there is still room to accommodate more diverse products. Nevertheless, if the current trend continues to lean towards more restrictions and bans, 2025 may be a difficult year for the entire cannabis market (cannabis and industrial cannabis). I expect to see more cannabis (and industrial cannabis) companies offering beverages of different sizes and concentrations. The cannabis industry may also face ongoing challenges from the cannabis industry, as well as resistance from states considering increasing medical or entertainment programs. Products will continue to develop and improve to meet market demand

 

Missy Bradley, co-founder and Chief Risk Officer of Ripple
Our biggest concern is the increasing number of bad actors and fraudulent activities, especially those related to marijuana derivatives, in 2025. While we are satisfied with the future prospects of state regulated businesses, we still have reason to worry if the federal government attempts to relax regulation of the marijuana industry. Once bad actors are convinced that people will no longer pay attention to the marijuana industry, or even not at all, they will open the door to making money. Without any enforcement measures, this industry may be in trouble. In 2025, I hope to see marijuana companies operate like any legal company in other industries, rather than just as a company engaged in marijuana business

 

Shauntel Ludwig, CEO of Synergy Innovation

 

I don’t expect federal marijuana legalization in 2025. I expect we will see an acceleration in the process of marijuana legalization and maintain stability in the coming years, while large tobacco companies, large pharmaceutical companies, and other major players will be prepared to seize the market after legalization. At the same time, marijuana legalization also brings some tangible benefits: all marijuana companies will receive capital and tax breaks, which will drive the growth of the entire industry


Post time: Dec-30-2024